Premium Video

Exclusive YouTube advertising partner for Universal Music Group, Moonbug Entertainment and Supercars. Inventory that sits in the top 5% of all content consumed on YouTube yet is fully exclusive and never in auction.

Top 5%

Of all content consumed on YouTube

100%

Brand safety guarantee across all campaigns, pre-approved channels only

3.5M+

NZ Reach

About the inventory

Popsta is an exclusive YouTube advertising partner representing Universal Music Group, Moonbug Entertainment and Supercars across New Zealand. Their inventory spans 100+ music labels, 7,000+ artists, 500+ family channels and 16 Supercars races annually. All fully removed from the YouTube auction environment. First-party data from music streaming, ticketing and partner sites adds a precision targeting layer unavailable through standard YouTube buys.

Ad formats

Targeting