Research and insights
Whitepapers
Research and insights from across the Attentiv partner network.
The Attention Advantage: How Gaming Delivers 20x Engagement
iion · Gaming · 2025
Australia's first attention benchmark across 9.4 million verified impressions. Gaming delivers 5–20x more attention than digital display. Rewarded video commands 21.78 seconds of engagement at $2.56 per hour of attention.
Download WhitepaperThe Power of Attention: How Video Formats Drive Brand Outcomes in a Fragmented Media Landscape
Dailymotion Advertising × Lumen Research · 2025
Meta-analysis across 31 creatives, 10 brands and 4,650 respondents. Enriched video drives 1.5x more attention than static formats. Premium inventory is a non-negotiable driver of performance.
Download WhitepaperAttention & Emotion in Play: How Gaming is Redefining Advertising Effectiveness
Gameloft for Brands × Mediamento Institute × ActFuture · 2026
Dual-methodology study combining Tobii eye-tracking with biometric emotion measurement. In-game video captures attention for 92.2% of viewable duration and delivers +91% brand recall versus average digital media.
Download WhitepaperGen Z & Gaming Understanding Gen Z’s attention, emotions and gaming behaviors
Gameloft for Brands × GWI · 2026
Gameloft for brands and GWI research on Gen Z gaming. 76% of Gen Z mobile gamers felt fully or mostly focused while playing, and they spend more time gaming each week than on social media.
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